Posted on Saturday, February 28 2009
Say hello to Layla. She's my 8 year old lab/collie mix who might be one of the most benign canines to have walked this earth. She's of average weight and stature--but not of average intelligence. Let's just say she's not exactly the brightest crayon in the box. No, she wasn't blessed with deep thoughts, but she has the sweetest pesonality which makes up for a lot of empty ... um ... space.

Layla serves as a constant companion and farmhand. She provides 75% of the comic relief I injest throughout the day. She fancies herself to be a professional cat-chaser and UPS truck alarm-giver. As with most muts, she tends to exibit her collie traits when her lab traits are most needed, and vice versa.

In this photo shoot, I'm testing various settings on my camera. I've just recently started shooting in RAW format, so keep in mine that all of the photos below were shot in RAW with a UV filter. No tripod.

Posted on Friday, February 6 2009
I'd like to announce the release of my latest project--a couple redesigns for Care Net PRC.

I worked with the folks over at Care Net PRC to redesign some of their collateral. Care Net wished to produce several promotional items including a web-based banner advertisement, the interior and exterior of a booklet, and a bookmark--all with matching schemas. This material was used for their annual banquet last year (2008). Care Net expressed desire to keep schema positive, substantive, warm, yet defined and elegant.

Care Net of greater Washington offers pregnancy tests, peer counseling, referrals, parenting and childbirth classes, baby supplies, post-abortion counselling, etc.

Click here to view this project.

Posted on Wednesday, November 19 2008
I'm pleased to announce the release of one of my latest projects--some collateral for the PWRBA.

I had read of the plight of the honeybees. Entire colonies were dying. The exact cause was saturated with vague mystery. A foreboding black cloud hovered over agricultural centers around the world. My interest was piqued and we joined a local beekeeping club.

Not too long afterward, two white boxes appeared on the western edge of our little field. And not too long after that, a lawn chair appeared near the hives—with a comfortable buffer separating the two. Today, they are sitting silently with an air of anticipation surrounding them. In the morning, sunlight reflects off the boxes and illuminates a tiny cloud of insects busying themselves. Ostensibly, the bees seem happy and healthy. Oh, and for the first time in decades, we reaped a nice crop from the our fruit trees.

The PWRBA, wanted to focus their energy on cleaning up some of their collateral. What they wanted was a warm, rustic, modern schema--something which everyone tends to gravitate towards. By combining a clean graphic look, ease of readability, and some "rustic" qualities, we created a schema that captured the PWRBA's key bullet point of promoting the use of honey, and the honey-makers.

Click here to view this project.

Posted on Friday, October 24 2008
The other day, I finally got some time to sit down, compose my thoughts and figure out the wonderful world of PHP and MySQL, before launching jasoncaldwelldesign.com.

I now have a great respect for those who manage content-rich websites. The coordination and infrastructure is more involved than one might think, and anyone who has managed a website could surely agree.

At any rate, if you're new or if you're not, I'd like to begin with a warm "hello." I encourage you to browse the humble beginnings of this website. It’s under construction, so please overlook the scaffolding and debris as you wade through it. Take a gander at some of the recent projects I've been involved in. Be sure to check back often, or subscribe to my RSS Feed. Add yourself to my mailing list or feel free to drop me a line.

Stay tuned. There is so much more to come.